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It’s no secret that we’re spoiled for choice when it comes to shopping. But with so many products vying for our attention, it can be overwhelming to make a decision. The paradox of choice only adds to the confusion – the more options we have, the harder it becomes to choose.

And it’s even harder if you’re running an ecommerce store, figuring out what product to sell and how challenging it is to stand out in a sea of competitors.

That’s why we’ve compiled a list of 10 trending products in the Philippines for 2023. These items have captured the attention of Filipino consumers and are sure to attract robust search interest. Whether you’re starting a new store or looking to revamp your existing one, these suggestions are based on solid data from Google Trends and will set you on the path to success.

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1. Air Fryers

There is a growing desire among Filipinos to lead a healthy lifestyle, and air fryers have emerged as a preferred choice for cooking food in a healthier way. By using air fryers, consumers can enjoy their favourite fried foods without feeling guilty or experiencing negative health effects that are typically associated with traditional frying methods.

This is one of the reasons why the keyword “air fryers” is generating an average of 27,100 monthly searches in the Philippines.

2. Wireless Earbuds

The increasing popularity of remote work and online learning has created a growing demand for wireless earbuds in the Philippines. People need reliable and high-quality audio for virtual meetings and classes, and wireless earbuds provide a convenient and effective solution. 

Additionally, as users increasingly rely on their mobile devices for communication and entertainment, wireless earbuds have become a necessary accessory, especially for those who lead an active lifestyle.

As a result, the keyword “wireless earbuds” has seen a significant 52% yearly growth in Google searches, indicating the rising interest and demand for this product in the Philippines.

3. Resistance Bands

The increasing interest of Filipinos in fitness and health has resulted in a surge of demand for resistance bands. These bands are a popular option for those who prefer to exercise at home and are relatively affordable compared to traditional gym equipment.

As a result, resistance bands have become a more accessible option for many people, particularly those who are on a tight budget.

This trend is reflected in the 23% growth in searches for the keyword “resistance bands” in the Philippines. Currently, this keyword generates an average of 8,100 monthly searches, indicating an increase in interest and demand for resistance bands in the country.

4. Travel Accessories

As the travel ban is lifted, many Filipinos are eager to resume travelling after being grounded for the past couple of years. This anticipated increase in travel has created a growing demand not only for travel bookings but also for travel accessories such as luggage tags and travel pillows, which are expected to become popular products to sell online.

The keyword “travel accessories” has seen a significant 53% yearly growth in searches, indicating a rising interest and demand for these products in the Philippines.

This presents a lucrative opportunity for online sellers to capitalise on this trend and maximise their profits by offering a wide range of travel accessories to meet the increasing demand.

5. Baby Products

As parents become increasingly tech-savvy, they are turning to online shopping for baby products, such as diapers, wipes, and milk powder, to find better deals compared to traditional supermarkets. Online shopping offers a wider selection and competitive prices, making it more convenient for parents to purchase essential baby items from the comfort of their own homes.

This trend is reflected in the growing search volume for “baby products” in the Philippines. According to Google Trends, this search term has seen a 23% increase compared to the previous year, indicating a high demand for online baby products.

If you can source products from reliable suppliers at attractive prices, you can tap into this growing market of online baby product buyers and increase your profits.

6. Health Supplements

As health and wellness continue to gain traction in the Philippines, the demand for health supplements has risen significantly. Health-conscious Filipinos are now relying on supplements to bridge their nutritional gaps and improve their overall well-being. 

Furthermore, with the pandemic emphasising the importance of a healthy immune system, there is now a surge in demand for supplements that can boost immunity.

Consequently, there has been a 23% increase in searches for “health supplements,” indicating a thriving product category to explore.

7. Beauty Products

As the world gradually recovers from the pandemic, people are beginning to resume their normal activities and venture out of their homes once again. As a result, there is a growing demand for beauty products, especially among females who are keen on looking their best. This trend is reflected in the 22% increase in searches for “beauty products”.

8. Smart Watches

The rise of wearable technology has led to an increased demand for smart watches in the Philippines. With features such as fitness tracking, message notifications, and mobile payments, smart watches have become a popular accessory for tech-savvy Filipinos who want to stay connected and active on-the-go.

As a result, “smart watches” has become a popular keyword search, with an average of 22,200 monthly searches and a 23% yearly growth, making it a promising product category to consider selling online.

9. Activewear

As more Filipinos prioritise their health and fitness, the demand for comfortable and versatile activewear has also increased. With different types of physical activities, Filipinos are looking for functional activewear that can keep up with their active lifestyles.

Moreover, the rise of social media and influencer marketing has made activewear even more popular. People are more conscious of their appearance and want to look stylish even when working out.

Thus, activewear is a promising product category to explore, with an average of 1,300 monthly searches and a yearly growth rate of 30% for “activewear” searches in the Philippines.

10. Home Improvement

As people spend more time at home, they are increasingly interested in home renovation and do-it-yourself (DIY) projects. As a result, there has been a surge in demand for home improvement products like tools, paint, lighting, and hardware.

In the Philippines, the search term “home improvement” sees an average of 1,300 monthly searches, with a yearly growth rate of 23%, making it a profitable category for online sellers to consider.

Additional Tips

Before choosing to start an online business in the Philippines, there are some crucial tips that can help you maximise the potential of your chosen product and determine your success.

1. Unique Selling Point

Choose a product that has a unique selling point and is of high quality to make it stand out from the competition.

2. Making It Exclusive

Marketing your product to create a sense of exclusivity can make it more desirable to customers, increasing sales.

3. Healthy Markup or High Volume

Select a product that can generate a good profit, either through high volume or high profit margins. It’s important to balance the two to achieve optimal results for your business.


Selling products online can be a profitable venture if you select the right merchandise. These 10 popular products to sell online in the Philippines for 2023 provide a wide range of choices for business owners to tap into the thriving e-commerce industry.

Whether you aim to sell gadgets, workout gear, or baby products, there is a product for every entrepreneur. By selecting the ideal items to sell online, you can attain success and expand your business in 2023 and beyond.

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