Starting an online business is never easy, especially if you are entering into an unfamiliar territory where research is necessary before you decide to commit and invest your time and money into it.
And if you have already started researching for online business ideas to set up in the Philippines, you may have encountered the term print on demand. So what exactly is print on demand business?
In this article, we’ll look at how people are making money from this business model and also examine some key benefits of the print-on-demand business.
What is print on demand, and how does it work
The print-on-demand business model is one where your products are sold through an online store and customers are able to place an order directly for your products. Print on demand businesses are generally catered for customized or personalized products such as clothes and banners.
A similar model you might think of is dropshipping, where both business models do not require you to have a ready stock inventory as you only print the products when you receive an order. However, there is a difference between both businesses as print on demand will require you to provide and ship the products to your customers.
Hence, the print-on-demand business is considered to be more economical than traditional printing methods since there is no minimum quantity required to run this business.
The benefits of starting a print on demand business in the Philippines
When it comes to starting an online business today, the biggest advantage has to be its ability to tap into the wide pool of global audience.
Aside from that, there are still some pros and cons to consider:
The pros of establishing a print-on-demand business in the Philippines are
- Since storing a physical inventory is not required, it is easy to start.
- The platform takes care of your entire fulfilment process, from manufacturing the products, to packing them and even shipping it out.
- You can handle your print on demand website remotely.
- You can have more time for things you love doing and still get paid since it does not require too much time from you.
Cons of print on demand business
- Lower profit margins. When you work with a platform or third-party supplier, they will take a percentage of the profits, resulting in you earning less.
- Confined control. The print provider has complete control over the production of your products, so the final product may differ slightly from what you envision it to be.
- Limited data. Print-on-demand might not be the best option if you need comprehensive data to make decisions for your business. Instead, consider traditional dropshipping.
- Fixed variety of materials used. The materials available through print on demand are limited. So if you are planning to design something really complicated, finding the right supplier to do it might be a challenge.
How to get started with your own print on demand business
1. Choose a print provider.
When starting a print-on-demand business, you must first choose a print provider you’re comfortable working with for the long term. There are many different providers, so do your research and find one that fits your needs.
2. Set up an online store.
The next step is to set up a print on demand website using a free online store builder and Shopboxo is one platform to consider. The most important thing to remember is that you want an ecommerce platform attached to your website so that you can showcase your items to potential buyers, and they can purchase your products if they decide to.
3. Upload your designs.
Once your print on demand website is set up, your next step is to upload your designs to the store. Make sure the images are in high quality resolution and in the correct format as well.
4. Promote your products.
Tap onto social media to promote your brand and products. Higher chance of conversion if more people know about your beautiful design. And the more you advertise and market your design, the wider your reach will be.
5. Start selling your designs.
Promoting your brand will go hand in hand with selling your design. With the right strategy in place, your print on demand business will receive traction soon.
Additional Tips for running a successful print on demand business in the Philippines
Running a successful print-on-demand business in the Philippines takes more than just a printer and some ink. Unlike some other online shops such as e-loading business, there are additional things to keep in mind to ensure your business is successful.
1. Use high-quality images.
This is one of the most important tips for running a successful print-on-demand business. Your customers can tell if an image is of low quality, which will reflect poorly on your brand. Stick to using high-resolution images that are at least 300 DPI. Afterall, you wouldn’t want to discredit your design by showcasing it in lower resolutions.
2. Offer a wide range of products.
Another important tip is to offer a wide range of products. This will provide your potential customers with more variety to choose, which can help to boost sales.
3. Use a reliable shipping service.
When running a print-on-demand business, it’s important to use a reliable shipping service. This will ensure that your products are delivered on time and undamaged.
4. Provide excellent customer service.
Providing excellent customer service is also one of the most important aspects of running a successful business, not just online. Good customer service includes being able to address customers’ queries or resolve it in a timely manner.
5. Create an online portfolio
Creating a comprehensive design portfolio that showcases your work in the best possible way is vital. Your online portfolio must be easily accessible for potential clients and it should feature a range of your previous work, preferably in different styles as well.
With these tips in mind, you’re well on your way to running a successful print-on-demand business in the Philippines.
So what are you waiting for? Download the Shopboxo app today and start selling your unique designs to the world!
Common Print on Demand Business Questions
How do I start a print-on-demand business in the Philippines?
There are a few steps to follow in a print-on-demand business in the Philippines. First, you need to choose a print provider you’re comfortable working with. Next, set up an online store using Shopboxo. Followed by uploading your designs and promoting your products. Finally, start selling your designs to customers.
Is print-on-demand business profitable in the Philippines?
Yes, the print on demand business can be profitable since it does not require heavy capital investment to start this business. Your designs must be able to capture the attention of potential buyers while it should also be cost friendly, for both your business and consumers.