Create, run, and scale your cake business

Some popular types of cakes that can be sold online include birthday cakes, wedding cakes, cupcakes, cheesecakes, and specialty cakes such as vegan or gluten-free options.

To ensure that your cakes arrive fresh and in good condition when shipping them to customers, you can use high-quality packaging materials such as insulated boxes and ice packs to keep the cakes cool during transit. Additionally, you can include instructions for storing and serving the cakes to ensure that they maintain their quality.

Some effective ways to market your online cake business include optimising your website for search engines, utilising social media platforms like Instagram and Facebook, collaborating with influencers or bloggers who specialise in food or desserts, offering promotions or discounts to your customers, and showcasing customer reviews and testimonials.

To differentiate your online cake business from competitors, you can offer unique and creative cake designs, provide exceptional customer service, use high-quality ingredients, create a visually appealing website design, and offer personalised options such as custom flavours or decorations. Additionally, you can focus on a specific niche such as organic or vegan cakes to attract a specific audience.