Create, run, and scale your doll business

When creating product descriptions for dolls, be sure to include details about the doll’s features, such as its size, material, and any unique characteristics. Use descriptive language to help potential customers imagine the doll in their own collection or as a gift. Consider including information about the doll’s backstory or inspiration if it has one, as this can add to its appeal.

There are several platforms that are great for selling dolls online, including Shopee, Lazada, and your own website. Setting up your own website allows you to have more control over the branding and customer experience, but it also requires more work to attract customers and handle the technical aspects of e-commerce.

One way to ensure your dolls are priced competitively is to research your competitors’ pricing and adjust accordingly. Look at the prices of similar dolls on other websites and make sure your prices are in line with or slightly lower than your competitors’. Additionally, consider offering discounts or promotions to attract customers and encourage them to make a purchase.

There are several ways to market your dolls online, such as through social media, search engine optimisation (SEO), and paid advertising. Social media platforms like Instagram and Facebook are great for showcasing your dolls with eye-catching visuals and engaging captions. SEO can help your website or product listings rank higher in search engine results, making it easier for potential customers to find your products online. Paid advertising, such as Google Ads or Facebook Ads, can also be effective in driving traffic to your website or product listings and increasing sales. Additionally, consider collaborating with bloggers or influencers in the doll or toy niche to showcase your products to a wider audience.