Create, run, and scale your bakery business

When selling baked goods online, you should consider factors such as food safety regulations, packaging, shipping options, and pricing. You should ensure that your baked goods are properly labeled with all necessary information such as ingredients and allergens, and that they are packaged in a way that maintains their freshness during shipping. You should also determine the most efficient and cost-effective shipping options for your baked goods.

To market your baked goods and reach a wider audience, you can utilize social media platforms such as Instagram and Facebook to showcase your products and engage with potential customers. You can also optimize your website for search engines, run email marketing campaigns, and collaborate with food bloggers or influencers to promote your products. Offering free samples or discounts for first-time customers can also attract new customers.

To differentiate your baked goods from competitors, you can offer unique and creative flavours or recipes, use high-quality ingredients, and offer customisation options. You can also focus on specific dietary needs such as gluten-free or vegan options, or offer baked goods for special occasions such as weddings or birthdays. Providing exceptional customer service and building customer loyalty can also set your baked goods apart from competitors.

Some challenges to consider when selling baked goods online include maintaining the freshness and quality of your products during shipping, ensuring that your products meet food safety regulations, and managing inventory and production. It is important to have a reliable system in place for fulfilling orders, tracking inventory, and maintaining quality control. Additionally, you should be prepared to handle any customer complaints or issues that may arise.